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Tomatero Farm

Earl’s Organic recently started buying from Tomatero Farm, located in Watsonville, CA, just south of Santa Cruz and 5 miles from the California coast.   Tomatero Farm has been certified organic since the beginning when Adriana and Chris, then 21 and 25 years old, started farming in 2004.  They wanted to grow produce that was affordable for everyone, especially their friends and family.

Watsonville, in the Pajaro Valley, has extremely fertile soil and a unique coastal environment with temperate conditions where it is never too hot or too cold.  The weather is perfect to grow Tomatero’s wide array of produce including tomatoes, kale, lettuce, fennel, carrots, red leaf butter lettuce, chard, leeks and strawberries.  Adriana said she “feels very lucky to be growing here”.

Adriana and Chris embrace the diversity of their organic crops and “rotate them like crazy” and let the soil rest a healthful amount of time before planting again.  “Good soil grows good vegetables”.

Strawberry season can start as early as March and can last up to December.

When Adriana is not busy farming she is also on the boards for the Monterey Farmers Market Association and the Agriculture Institute of Marin.

We are proud to offer products from this outstanding family farm.

Tomatero Straw open clamshells

Tomatero Farm

Earl’s Organic Buyer’s Notes May 27th

California Cherry season remains tight this week with better availability mid-week. Dwelley cherries expected to arrive beginning of June. California Strawberries are plentiful with Tomatero, Sun Valley, Arroyo Grande and Rancho Don Antonio in house. Don’t miss Tomatero’s beautiful open pints. California Peaches, Nectarines, Plums and Pluots look beautiful and each week we will continue to see new varieties. Don’t miss out on Burkart Apriums. It will be a short season due to heavy freezes in late February.




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