Tomatero Farm has been certified organic since the beginning when Adriana and Chris started farming in 2004. Located in Watsonville just south of Santa Cruz and only 5 miles from the California coast, they wanted to grow produce that was affordable for everyone, especially their friends and family.

The staple Fairtrade Fruit, this week is all about Bananas! The U.S. is the largest importer of bananas and the demand for Organic Bananas only continues to grow. Here at Earl’s we support a better banana: we offer superior flavor, in-house conditioning to order, and daily photos so you can make the right choice. Meet Coliman Bananas, a family business.

Steve Chinchiolo and family have been growing a variety of organic apples, grapes, stone fruit and almonds for 4 generations in California's Central Valley. Steve grows Gala’s, Fuji’s, Granny Smith’s, Pink Lady’s as well as a fun mix of heirloom apples for their cider company, Far West Cider.

Dan and Alice Todd are 4th generation farmers with 11 acres of organic Bartlett green pears in Potter Valley in Mendocino County. In 2013 Dan’s oldest son Andy returned home to learn the craft of farming and continue the family’s legacy with his children. “If I could give one message to the consumer it would be buy quality fruit, don’t just buy because it’s pretty. I do think there is a distinct difference with pears and where they come from, and I think Mendocino Pears are pretty exceptional, “ says Dan Todd.

Maria Iniquez never imagined she would change her career from cosmetologist to farmer. In 2016 Maria took over Arroyo Grande Farm after her brother passed away, with no experience farming and no one to teach her.

La Granjita or “The Little Organic Farm” is a small 2.5 acre farm run by Victor Cortez and Veronica Ceja in Hollister, CA. After 25 years in Mexico, they immigrated to Gonzales, California to form their family and in search of more opportunities to improve their livelihoods. Now harvesting Watermelon Gherkins, Anaheim, Jalapeno, Serrano, Green Bell Peppers and Mixed Medley Cherry Tomatoes.

LaPierre Farms has been family-owned and certified organic for over 20 years in the Yakima Valley, Washington. LaPierre blueberries are harvested by hand and have that classic blueberry flavor. LaPierre sweet Bing Cherries are at peak flavor and are excellent for baking, making jams or even freezing.

California Family Farms kiwis are grown in the Central San Joaquin Valley and harvested riper for a sweeter than the average kiwi.

Rich Ferreira is a 4th generation farmer who started with only 75 Satsuma trees back in 1975. Rich has been certified organic since 1991 and now has over 2000 trees. The combination of a higher elevation of 600 feet, nutrient filled organic clay soil, warm summer days and cool nights and using a Satsuma Owari rootstock from China all contribute to growing consistently delicious Satsuma Mandarins year after year.