Covilli became Fair Trade Certified in December 2015. They are the first and only 100% Organic and 100% Fair Trade company in North America.

The Ponce family has been farming in the Pajaro Valley for three generations. Rogelio Ponce Senior began Sun Valley Farms after learning from his father. Now Rogelio Ponce Jr. and his brother Steven are committed to continuing the family tradition.

Growing in Brentwood since 1921, Dwelley Family Farms has taken great pride in offering a large variety of premium fruits and vegetables.  Brentwood's unique microclimate of hot valley days combined with the cool coastal evening breezes creates a perfect condition for growing produce.

Covilli Organic Valencia Oranges are grown in San Jose De Guaymas, a coastal region in Sonora known for its microclimate and juicy, high-brix, robustly flavored fruit. 

Alex Madrigal is owner and president of Covilli Brand Organics, a 100-percent-organic and 100-percent-fair-trade produce company headquartered in Nogales, Arizona.

Earl’s team visited Covilli’s Farm in Guaymas, Sonora Mexico.  The farm is situated in a large, open valley, Valle de Empalme, about 30 minutes inland from the Gulf of California with a surrounding ecology of Sonoran desert with Mesquite trees & cacti dominating the flora. 

Covilli Brand Organics might be the first and only grower-shipper that sells ALL their products as 100% ORGANIC and FAIR TRADE. Earl’s visited Covilli and had the opportunity to interview the Fair Trade Committee as a group.