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Winter Fancy Food Show 2012

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Imagine 2 huge halls full of specialty food and beverages as far as the eye could see and you have the 37th annual Winter Fancy Food Show.  The WFFS set down in San Francisco’s Moscone Center January 15th-17t and it is the West Coast’s largest specialty food and beverage event with over 80,000 specialty foods and beverages from 1,300 exhibitors in over 35 countries. 

This was a chance to network with 17,000 of your peers and build new relationships.  As a representative of Earl’s Organics I was in search of unique certified organic specialty food items, the more local the better.

I started Sunday off bright and early with an educational seminar about Industry Trends in Specialty Gourmet.  Not surprising is retailers and manufacturers engagement with social media, mobile strategies and apps to create a one to one relationship with consumers.  There was even a social media corner where anyone could use the computers to tweet or post on Facebook during the show. All the tweets using the hashtag #WFFS12 showed up on a huge screen where everyone could check out what was going on at the show.

Sunday and Monday I walked the North and the South halls all day checking out the newest items on the market, visiting the Savor California corner and visiting booths carrying every imaginable kind of snack, gourmet spice, pasta, chocolate, sauce, condiment, dried fruit and vegetable, beverage, olive, cheese, seafood, meat and more. Over half the South Hall was devoted to other countries,  such as Italy, France, Germany, Mexico and Japan.  It was mind boggling the sheer amount of products out there on the market.  It was an amazing experience not to be forgotten any time soon.



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