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Earl’s Organic Looks Back Over 2012

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As the year comes to a close Earl’s Organic takes a look back at 2012. We started off the year by continuing to sponsoring the Eco-Farm Conference.  Eco-Farm is the oldest and largest yearly ecological agricultural gathering in the West and has been attended by a large crew from Earl’s since its inception in the 1980’s.

Earl’s was busy all year long educating the public about organic produce, our growers and the process of farm to table. Earl’s participated in the Academy of Sciences Night Life quarterly seasonal events tasting strawberries in the spring, peaches in the summer and Asian Pears and Fuyu persimmons in the fall. Earl’s also hosted 2 Bauman College student and faculty tours this year including guest speakers Prather Ranch, McEvoy Ranch, Desta Tea and Mariposa Bakery. Pictures from this event can be seen on our Facebook event tab and click here to read about the winter tour.  Earl also lead a  group from CCOF on a tour of the warehouse. CCOF is one of the first certification organizations for organic farmers in North America.  They provide certification services to all stages of the organic food chain from farms to processors, restaurants and retailers.

The warehouse crew was busy being certified in forklift training and for the third consecutive year Earl’s Organic Produce renewed their Food Safety Certification under the direction of Pablo B Ruiz, Manager of Food Safety.

Big changes happened on The San Francisco Produce market in May when San Francisco’s Mayor Ed Lee and Supervisor Malia Cohen announced a new legislation to approve a long-term, 60-year master lease agreement and expansion plans for the San Francisco Wholesale Produce Market. This was great news for everyone on The San Francisco Produce Market.

Earl’s started an exciting new partnership with local wheatgrass grower Grateful Greens in Brentwood, CA and we were also pleased to continue working with Tomatero Farm for our full first year together.

Summer brought new experiences for one of our employees Ben Block. Ben was our first employee to spend a summer working at Tutti Frutti Farm in Buellton, CA  You can catch up on all his experiences on the farm by reading his blogs on our website.  In August Earl’s Organic was invited to participate in the “Top of the Crop” produce showcase at Google in Mountain View, California. We finished off the summer by launching our very first grocery item, Earl’s Organic Seasonal Limited Edition Heirloom Salsa.  The salsa was test tasted at grocery stores all over the Bay Area and received rave reviews. We can look forward to our next season of Heirloom salsa sometime in late July/early August 2013. Earl’s also began selling our second private label item, organic cut pineapple in 12oz containers.

At the beginning of fall Susan traveled to Japan and spent some time visiting the farms in Hokkaido, the Northern most island of Japan. Yubari melons from Furano are very delicious and expensive. They are sold with the stems still on them and fruit such as apples or persimmons are often packaged in beautiful boxes and given as presents.

Earl’s ended out the year with one of our growers, Cedar Mills, featured on the PBS show “Americas Heartland”. Cedar Mills  is an innovative greenhouse growing tomatoes in the small Sierra Nevada town of Pioneer. Click here to watch the segment.

All of us at Earl’s look forward to another successful year partnering with our growers and continuing to build relationships with our customers.  We hope to see some of you out at our events this coming year. Please make sure to follow us on our website, Facebook and Twitter for updates on all the latest seasonal produce, information about our growers and where you can find us at the next event around the Bay Area. We wish you a Happy New Year and a healthy, successful and prosperous 2013.


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