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Spring Berries

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As we all know, one of the great things about spring is that it brings with it a number of holidays, such as President’s Day, Easter and Mother’s Day. Easter is two weeks early this year and berries, in particular strawberries, are always top of mind for the popular holiday. The winter weather patterns at this time of year create a lot of dynamics around marketing. On the east coast Georgia and Florida berries have been affected by the weather and the rain and cool weather out on the west coast has interrupted the California berry production, which puts more pressure on supplies out of Mexico.

As I write this the key berry growing regions on the central coast of California that have been producing such great strawberries and blueberries this spring are being hit with a whopper of a winter storm. Heavy rains in areas recently ravaged by fires are evacuating in case of extreme flooding and mudslides. We encourage you to continue to support California growers in these areas, giving them the help they need through the power of the purchase.

Easter Strawberry Forecast:
The great news is that Earl’s Organic has been sourcing strawberries all spring from the Baja region and the quality of this berry continues to be strong. We will have promotable volumes of strawberries for the time period leading up to Easter. Expect to see good supply and very reasonable pricing.

Gaviota Strawberries resized

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