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San Francisco Produce Market Extends Lease Another 60 Years

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It was an exciting Monday morning on The San Francisco Produce Market.  GreenLeaf, a wholesaler on the market, hosted a press conference this morning with an announcement by San Francisco’s Mayor Ed Lee and Supervisor Malia Cohen for new legislation to approve a long-term, 60-year master lease agreement and expansion plans for the San Francisco Wholesale Produce Market. In attendance were market merchant business owners, operators, members of the Wholesale Produce Market’s non-profit board, San Francisco Produce Association, local restaurant and grocery store owners.


SF Mayor Ed Lee and Supervisor Malia Cohen

Press Release from the Office of the Mayor, City and County of San Francisco

“The San Francisco Wholesale Produce Market has been supplying our City and region with fresh, healthy produce for 137 years. This new $100 million investment and expansion will ensure that small businesses, neighborhood grocers and anyone in the market for fresh produce for their business will continue to receive their goods from San Francisco,” said Mayor Lee. “The Market will continue to provide an economic benefit to the City and create jobs for our residents.”

“The Wholesale Produce Market has been one of the hidden gems of the City for decades,” said Supervisor Malia Cohen. The Wholesale Produce Market currently occupies 300,000 square feet of space in 10 buildings, housing 30 produce wholesalers and distributors, a restaurant, and Bank of America retail branch. The Market employs 650 full time employees and has a gross annual revenue of $500 million. Over 50 percent of these businesses have operated more than 20 years, one since 1888. The San Francisco Wholesale Produce Market provides fresh produce to local and regional grocers, specialty and upscale retailers, restaurants, hotels, caterers and convention facilities.

“This is one of the most significant days in the long history of the San Francisco Wholesale Produce Market said SF Wholesale Produce Market Governing Board President John Monfredini.  The development plan envisions a three-phase, $100 million project that will include improvement of existing streets surrounding the Market, the rerouting of Jerrold Avenue traffic to the improved side streets allowing the closure of Jerrold for the two block length of the Market, and the renovation or reconstruction of four of the Market’s existing warehouses to meet modern food-handling standards with increased capacity.  As a result, the Market can expand from 300,000 to almost 500,000 square feet, invest in the expansion of small businesses and increase economic activity to almost $1.4 billion after completion, according to a 2007 Keyser Marsten Study. The increase in modern storage and distribution facilities will allow the Market to better attract and incubate additional high-quality produce businesses, and allow the Wholesale Produce Market to meet the needs of the 21st century food industry.

Kayren Hudinburg from Good Life Grocery San Francisco

David Sperber from Town’s End Restaurant San Francisco

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