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Earth Day Weekend 2012 A Huge Success

Earth Day weekend was a huge success. Saturday I joined Brian Gordon, sales associate from Earl’s and Matt Landi, produce director from New Leaf Community Market at the New Leaf Santa Cruz Earth Day celebration in San Lorenzo Park.  New Leaf Market focuses on offering great local organic produce and solutions for living a greener life.  We had a lot of fun grilling local organic asparagus from Coastal View Produce and talking about the relationship between Earl’s Organic sourcing directly from the farm, and New Leaf providing that delicious organic produce from Earl’s to the customer.

Matt Landi grilling asparagus


Brian Gordon, Susan Simitz, Matt Landi

Mesa Landi enjoying face painting at Santa Cruz's Earth Day

Sunday was San Francisco’s Earth Day festival and a group from Earl’s Organic joined business from all over San Francisco, including Rainbow Grocery and Bi-Rite, in celebrating green solutions to environmental issues. The San Francisco Earth Day festival was designed to bring together leading members of the green/sustainability activist movement to co-create a vision of how we address the multitude of environmental issues we face.  The festival almost had a burning man feeling with live music being played on various stages all day long and fun mechanical vehicles being pedaled powered all over the plaza.  I started the day off joining the crowd by the Mother Earth stage singing “This Land Is Your Land” and ended the afternoon dancing Bhangra with my friend Asma to the beat of the Dhol and performance of Non Stop Bhangra on the Deep Green Stage.

Earl’s booth emphasized the top reasons to support organic including protecting water quality, preventing soil erosion, promoting biological diversity, keeping chemicals off your plate, protecting future generations and our planets health and stopping the spread of GMO’s(Genetically Modified Organisms).  The Just Label Itcampaign had a booth near Earl’s encouraging people to sign the petition to label food containing GMO’s.

Earl, Susan, Adria and Randy

Along with educating the public about organics Earls sold strawberries and had a fun game teaching the public about the “dirty dozen”, the 12 fruits and vegetables you definitely want to eat organic with a chance to win an Earl’s cap, mug, bag or a pint of strawberries.   More giveaways included an opportunity to win 2 tickets to a Marin Organic farm tour this summer. Earls is a member of Marin Organic and supports their commitment to promote a sustainable, organic county.  SPUD (Sustainable Produce Urban Delivery) uses all organic produce from Earls in their delivery boxes and was giving away the chance to win a $50 harvest produce box delivered right to your door.

Earl and Adria playing the "dirty dozen" game

Earth Day was a great chance for Earl’s Organic to connect with the public and share our passion for organic produce and protecting the earth.  Winners will be announced soon for the Marin Organic farm tour and SPUD $50 harvest box.

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